Evaluation

After in-depth research on many different make up brands I decided for my chosen

brand to be Max Factor. I researched further into this brand and developed on my

ideas. I created six looks relating to the Max Factor brand and spring/summer 2016,

which include Catwalk, Editorial and Advertising images.

I chose Max Factor because I have always liked their make up products and after

researching about the history of it; it really intrigued me and caught my interest

right away. I just wanted to gain more and more knowledge about the brand, which

is exactly what I did.

When shooting my images I researched the make up and hair looks used in many of

the max factor shoots to give me ideas and inspiration on how I wanted my chosen

models to look. I related it to spring/summer 2016 so also researched the different

colours and trends so it gave me ideas of how I was going to link it together to give

me my desired looks.

I also thought about locations of where I would like to shoot my images. I also used

props in some of them as I felt this would definitely help to portray a story, which

would be helpful for editorial.

I also researched Max Factors latest products and their best sellers to help me

choose what I would like to advertise. As I was creating one daytime advertising

image and one night-time image I looked into which products best suited each look.

Also when shooting the images I was sure to highlight the area I was advertising, for

example, eyes and lips.

I was particularly happy with the way the make up went when shooting for my

first catwalk look. The contour and highlighting really showed up well on camera

and gave my models face a great glow. I was also really impressed with how the lips

looked on camera, using the glitter on them really made them shine making the lips

look metallic relating to my brand and spring/summer 2016.

When shooting for my second catwalk look I thoroughly enjoyed it as I have to say

this was definitely my favourite look of them all! I feel the whole make up and hair

really suited my model and also related well to the look I was aiming for which was

a futuristic look using the Star Wars theme from my brand and also relating it to

spring/summer 2016 with the high fashion trend of metallic.

When shooting for my first editorial look I found it very fun and exciting, which

I felt was a great mood to feel when shooting this look. I related this look to the

new Max Factor Marilyn Monroe lipstick collection for spring 2016. I feel I had the

model for this shoot. The locations I used I felt were all quite relaxed environments

as most of Marilyn Monroe’s shoots are all natural looking with a relaxed feel to

them.

Unfortunately I wasn’t happy nor satisfied with my editorial second look. My model

had work the day I was shooting and I feel it all got a bit rushed.

When looking back at the images I wasn’t at all happy with the make up, the blues

didn’t match. When doing the make up and relating it to my research I wanted the

eyes and lips to be bold as this is a popular trend for spring/summer 2016, however

I feel the blue I used for the eyes and lips was completely the wrong blue as it was

far too dark making it look overly harsh and I feel the contouring on the cheeks was

too much as well, I feel I shouldn’t have made it blue as this made it look a bit over

the top so I decided to reshoot.

When reshooting unfortunately my previous model I used wasn’t available at the

time I needed her to do the shoot, which meant I had to quickly find a new model.

However I was very pleased with my new model as I really felt she suited the look

as her dark skin tone really complimented the blues I used for her make up. This

time round I decided to use a brighter blue on the eyes and lips so it didn’t look so

harsh on the models face, although I did still use products with a shine to still give

that metallic look relating to spring/summer 2016 and also the Max Factor blue hue

spring/summer collection shown below. I also decided to leave out the blue contouring

on the cheeks this time as I felt this also made the images look too harsh last

time.

When shooting for my first advertisement look, it was a daytime look advertising

the brand new Max Factor Voluptuous False Lash Effect Mascara.

I wanted my look to relate to spring/summer 2016 so I decided to use a bluey/green

eye shadow on the eyes, which matched the packaging of the mascara I was advertising.

However I didn’t add much more colour to the face as I wanted to make it

clear that it was the mascara I was advertising and didn’t want anything to distract

this.

When shooting for my second advertisement look this was a night-time look and

I chose to advertise the new ruby red Max Factor lipstick from the latest Marilyn

Monroe spring collection 2016. I gave my model a dewy skin base as I feel this gives

an evening feel to the make up too and I love how it came out on camera with a nice

glow to her face. I didn’t do much more to the make up apart from applying a thin

layer of mascara to the lashes.

The only thing I was unhappy about was my models nails still being blue from the

previous shoot, I feel this didn’t match in with the look, however I don’t feel this was

a huge issue as I was able to edit this in Photoshop.

I feel my strengths from this unit were my people skills, planning skills and communication

skills. I found communicating effectively with other students and people

around me to discuss my ideas very helpful as I feel having other people’s opinions

is great as people don’t always see things the same way and can always add to your

ideas. I also feel my planning and organisation skills were really good this term as I

made sure to keep up to date with everything as I learnt from before just how difficult

it is to catch up when you fall behind.

I would say my weakness from this unit was editing the photos in Photoshop as this

has always been a struggle for me. However I did put a lot of time and effort into it

this term so I do feel more confident now than I have done before but I do still find

it quite time consuming. I feel this is something, which will improve over time with

the more practice I have.