Saturday, 16 April 2016

Advertisement Look 1 - Inspiration, Research & Ideas (Daytime)

For my daytime advertisement look, I firstly began by researching the different make up products by Max Factor, such as their best sellers, their latest products and their most popular products.

Some of the other most popular products from Max Factor are:

1) Face finity all day flawless 3 in 1 foundation - £9.99
PRODUCT promo-Face Finity All Day Flawless 3 in 1 Foundation
2) Lipfinity -  £10.99
PRODUCT promo-Lipfinity Monroe
3) Creme puff powder compact - £6.99
PRODUCT promo-Creme Puff Powder Compact
4) Pan stik foundation - £7.99
PRODUCT promo-Pan Stik Foundation
5) Lasting colour collections lipstick - £6.99
PRODUCT promo-Lasting Colour Collections Lipstick
6) Whipped creme foundation - £9.99
Product_prod_creme_fdn_1
Max Factor have a wide range of best sellers, however the top product which beats the rest in recent years is the 'false lash effect mascara'. It was an award winning product for the 'best beauty buys 2014'.


With the false lash effect mascara being an award winning product for the 'best beauty buy 2014' it made my decision clear that I wanted to advertise mascara considering it is Max Factors most popular buy.

I then researched further into Max Factor mascara's and came across their latest mascara of 2016 which is called the 'Voluptuous False Lash Effect' mascara. This mascara is designed to capture and lift every lash for a voluptuous false lash effect.

Max Factor - Voluptuous False Lash Effect - £11.99


  • The helix shape enables a 360 degrees application
  • The wide fins grip and lift each lash, loading it with more formula
  • The long bristles twist around the brush for more lash seperation
  • The boost tip coats more of the tiny hard-to-reach lashes
I even feel that the colour of the mascara packaging relates well to spring/summer 2016 with it being bluey green and gold metallic colours.

Below shows two video's by Max Factor advertising the greatness of the mascara!


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