Beauty and the Brand: 2016

Monday, 25 April 2016

Bibliography

Websites

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· Caroline Leaper. (2015). Pat McGrath’s Star Wars Makeup Look Is Everything We Hoped It Would Be… Read more at http://www.marieclaire.co.uk/news/beauty/550176/pat-mcgrath-and-max-factor-create-star-wars-episode-vii-the-force-a. Available: http://www.marieclaire.co.uk/news/beauty/550176/pat-mcgrath-and-max-factor-create-star-wars-episode-vii-the-force-awakens-makeup-line.html#index=1. Last accessed 1st April 2016.

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· Charlotte Tilbury. (Unknown). Best Sellers. Available: http://www.charlottetilbury.com/uk/shop-by-product/bestsellers.html. Last accessed 1st Feb 2016.

· Cosmetic Co. (Unknown). Products - Eyeshadow. Available: https://www.cosmeticco.uk/collections/eyeshadow?page=3. Last accessed 12th April 2016.

· Crocus. (Unknown). Cyclamineus daffodil bulbs. Available: http://www.crocus.co.uk/plants/_/narcissus-jetfire/classid.2000010915/. Last accessed 14th April 2016.

· Dario Balca. (2013). Best places to see fall colours in the Toronto area.Available: http://toronto.ctvnews.ca/best-places-to-see-fall-colours-in-the-toronto-area-1.2604448. Last accessed 14th April 2016.

· De Sara. (2015). Los 5 objetos más costosos que se usaron en películas exitosas. Available: http://www.peliculas21.com/blog/los-5-objetos-mas-costosos-que-se-usaron-en-peliculas-exitosas/. Last accessed 18th April 2016.

· Elle. (2016). Best Spring 2016 Fashion Week Trends. Available: http://www.elle.com/fashion/trend-reports/g26822/spring-2016-fashion-trends/?slide=4. Last accessed 14th April 2016.

· ELLIS FAAS. (Unknown). About Ellis Faas. Available: https://www.ellisfaas.com/brand/about/. Last accessed 1st Feb 2016.

· Ellis Faas. (Unknown). ELLIS FAAS BEAUTY - Best Sellers. Available: http://www.selfridges.com/GB/en/cat/ellis-faas/beauty/?fh_sort_by=$bestseller|ASC. Last accessed 1st Feb 2016.

· Etsy. (Unknown). Popular items for gold leaf crown. Available: https://www.etsy.com/market/gold_leaf_crown. Last accessed 8th April 2016.

· Eyeshadow Lipstick. (2015). Backstage Beauty - The Blonds S/S 2016.Available: http://www.eyeshadowlipstick.com/31757/backstage-beauty-the-blonds-ss2016/. Last accessed 8th April 2016.

· Eyeshadow Lipstick. (Unknown). Haya Qureshi- fantasy-makeup-14-blue-butterfly. Available: http://www.polyvore.com/haya_qureshi_fantasy-makeup-14-blue-butterfly/thing?id=72621825. Last accessed 12th April 2016.

· Hello. (2016). Candice Swanepoel helps Max Factor launch new Marilyn Monroe-inspired lipsticks. Available: http://fashion.hellomagazine.com/fashion-news/201601074368/candice-swanepoel-marilyn-monroe-red-lipsticks/. Last accessed 12th April 2016.

· Hello. (2016). Spring-summer 2016 makeup looks straight from the London Fashion Week catwalks. Available: http://us.hellomagazine.com/health-and-beauty/1201509248147/fashion-week-beauty/13/. Last accessed 14th April 2016.

· JAGRITI MEHTA. (2013). MaxFactor Kohl Pencil – 060 Ice Blue.Available: http://makeupandbeauty.com/max-factor-kohl-pencil-ice-blue-060/. Last accessed 12th April 2016.

· Louise Woollam. (2016). Max Factor Marilyn Monroe Colour Elixir Lipstick Collection. Available: http://www.getlippie.com/2016/01/max-factor-marilyn-monroe-colour-elixir.html. Last accessed 13th April 2016.

· Max Factor. (2016). All Products - Most Popular. Available: http://maxfactor-international.com/make-up-products?sort=popular&type=. Last accessed 1st Feb 2016.

· Max Factor. (Unknown). The Max Factor Story. Available: http://maxfactor-international.com/heritage/the-max-factor-story. Last accessed 1st Feb 2016.

· MEG. (2013). MAX FACTOR COLOUR ELIXIR GIANT PEN STICKS.Available: http://lipssofacto.com/max-factor-colour-elixir-giant-pen-sticks/. Last accessed 2nd April 2016.

· NARS. (Unknown). About Francois Nars. Available: http://narscosmetics.co.uk/en_GB/francois-nars.html. Last accessed 1st Feb 2016.

· NARS. (Unknown). Award Winners. Available: http://narscosmetics.co.uk/en_GB/award-winners. Last accessed 1st Feb 2016.

· Nisha Patel. (Unknown). 50 Extraordinary Marilyn Monroe Pictures.Available: http://slodive.com/inspiration/marilyn-monroe-pictures/. Last accessed 18th April 2016.

· Pepper Chic. (2016). Max Factor: ecco la Marilyn Monroe Lipstick Collection. Available: http://www.pepperchic.com/2016/02/17/max-factor-ecco-la-marilyn-monroe-lipstick-collection/. Last accessed 11th April 2016.

· Pinterest. (Unknown). Beyond Bespoke faces spring flower photo shoot. With EM photography. Daffodils. bluebells and for-get-me-nots hair and face paint. Available: https://uk.pinterest.com/pin/173247916890530087/. Last accessed 14th April 2016.

· Pinterest. (Unknown). Butterfly MakeUp. Available: https://www.pinterest.com/explore/butterfly-makeup/. Last accessed 12th April 2016.

· Pinterest. (Unknown). Child's Hi-Back Chaise Lounge Sofa. Available: https://www.pinterest.com/pin/305892999664576490/. Last accessed 14th April 2016.

· Pinterest. (Unknown). Competition Hair. Available: https://www.pinterest.com/proudmami31706/competition-hair/. Last accessed 12th April 2016.

· Pinterest. (Unknown). Daffodil Bouquet. Available: https://www.pinterest.com/explore/daffodil-bouquet/. Last accessed 14th April 2016.

· Pinterest. (Unknown). Explore these ideas and much more! - Max Factor. Available: https://www.pinterest.com/pin/440156563553635624/. Last accessed 10th April 2016.

· Pinterest. (Unknown). Marilyn Monroe. Available: https://www.pinterest.com/pin/108227197269133007/. Last accessed 18th April 2016.

· REBECCA POCKLINGTON. (2014). Victoria's Secret model Candice Swanepoel looks unrecognisable in smouldering shot for Max Factor.Available: http://www.mirror.co.uk/3am/celebrity-news/victorias-secret-model-candice-swanepoel-4563428. Last accessed 1st April 2016.

· Sasha Archibald. (2013). Making Up Hollywood. Available: http://www.cabinetmagazine.org/issues/51/archibald.php. Last accessed 20th Feb 2016.

· SIMON COYLE. (2015). Ten places to see the autumn leaves changing colour in and around Greater Manchester. Available: http://www.manchestereveningnews.co.uk/whats-on/family-kids-news/ten-places-see-autumn-leaves-7923468. Last accessed 14th April 2016.

· SOPHIE BERESINER. (Unknown). Star Wars Make Up Is Coming (And It Is Pat McGrath Approved). Available: http://www.elleuk.com/beauty/star-wars-make-up-is-coming-and-it-is-pat-mcgrath-approved. Last accessed 1st April 2016.

· TAMAR NAJARIAN. (2015). Spring/ Summer 2016 Makeup Trends.Available: http://www.fashionisers.com/trends/spring-summer-2016-makeup-trends/. Last accessed 23rd March 2016.

· Tavia. (2016). Having Fun with a Pink Makeup. Available: http://chicprofile.com/tag/max-factor. Last accessed 21st April 2016.

· The Huffington Post Canada. (2014). Marilyn Monroe Was Way Ahead Of The Curve With Androgynous Style. Available: http://www.huffingtonpost.ca/2014/03/06/marilyn-monroe_n_4911386.html. Last accessed 18th April 2016.

· Trends. (2015). Spring/ Summer 2016 Hairstyle Trends. Available: http://www.fashionisers.com/trends/spring-summer-2016-hairstyle-trends/. Last accessed 15th April 2016.

· Victoria Poolman. (2013). Spring flowers: Step into Spring with a daffodil day out. Available: http://news.hugofox.com/2013/02/28/spring-flowers-step-into-spring-with-a-daffodil-day-out/. Last accessed 14th April 2016.

· WANG HSIU-HUA. (Unknown). Rose Petals. Available: https://eu.fotolia.com/p/200582425. Last accessed 14th April 2016.

Videos

· Candace Sheppard. (2016). Spring 2016 Makeup Tutorial | "Butterfly Eyes" Pat Mcgrath Inspired. Available: https://www.youtube.com/watch?v=_lCtEzX9k6M. Last accessed 8th April 2016.

· Glamourdaze. (2014). Max Factor MakeUp Masterclass - 1935 Film.Available: https://www.youtube.com/watch?v=qR5IHlCN9n4. Last accessed 23rd March 2016.

· Historycomestolife. (2014). Max Factor Studios Behind the Scenes.Available: https://www.youtube.com/watch?v=UkruBf4HiCg. Last accessed 23rd March 2016.

· Linda Hallberg. (2016). Spring Trend 2016 - Blue Halo Eyes | Linda Hallberg. Available: https://www.youtube.com/watch?v=2pc9qT6gGA8. Last accessed 8th April 2016.

· Max Factor Get the Look - Butterfly Eyes. (2014). Max Factor Make Up How To: How To Create Beautiful Butterfly Eyes. Available: https://www.youtube.com/watch?v=voi4Drygc7E. Last accessed 8th April 2016.

· Max Factor UK. (2016). Best Red Lipstick Shades for Dark Skin Tones | Max Factor Make-Up Tutorial. Available: https://www.youtube.com/watch?v=Lmuekz5HIWQ. Last accessed 12th April 2016.

· Max Factor UK. (2016). Max Factor False Lash Effect Mascara: Voluptuous | Make-Up Commercial. Available: https://www.youtube.com/watch?v=pqBMNgRD9aU. Last accessed 12th April 2016.

· MODTV. (2016). PAT McGRATH x MAX FACTOR x STAR WARS "Fashion Finds the Force" Event | MODTV. Available: https://www.youtube.com/watch?v=nNW_6GhNQHY. Last accessed 4th April 2016.

· TheTattooedLadyCA. (2014). Graffiti Eyes Makeup Stencil Techniques - Face Painting designs. Available: https://www.youtube.com/watch?v=E91EBX4pOo0. Last accessed 14th April 2016.

Magazines

· Cosmopolitan (2016). Cosmopolitan. Hearst Building, 300 West 57th St. New York City: Joanna Coles. p70-71.

· Glamour (2016). Glamour. New York City, New York, United States: Condé Nast. p142-148.

· Monnier Freres (2016). The Accessories Edit Spring Summer 2016. London, United Kingdom: Monnier Freres. p1-18.

· Virginia Chadwyck-Healey (2016). Vogue. New York City, New York, United States: Conde Nast. p114-119.

Books

· Fred Basten (2012). Max Factor: The Man Who Changed the Faces of the World. 8th ed. United Kingdom: Arcade Publishing. p172.

Evaluation

After in-depth research on many different make up brands I decided for my chosen

brand to be Max Factor. I researched further into this brand and developed on my

ideas. I created six looks relating to the Max Factor brand and spring/summer 2016,

which include Catwalk, Editorial and Advertising images.

I chose Max Factor because I have always liked their make up products and after

researching about the history of it; it really intrigued me and caught my interest

right away. I just wanted to gain more and more knowledge about the brand, which

is exactly what I did.

When shooting my images I researched the make up and hair looks used in many of

the max factor shoots to give me ideas and inspiration on how I wanted my chosen

models to look. I related it to spring/summer 2016 so also researched the different

colours and trends so it gave me ideas of how I was going to link it together to give

me my desired looks.

I also thought about locations of where I would like to shoot my images. I also used

props in some of them as I felt this would definitely help to portray a story, which

would be helpful for editorial.

I also researched Max Factors latest products and their best sellers to help me

choose what I would like to advertise. As I was creating one daytime advertising

image and one night-time image I looked into which products best suited each look.

Also when shooting the images I was sure to highlight the area I was advertising, for

example, eyes and lips.

I was particularly happy with the way the make up went when shooting for my

first catwalk look. The contour and highlighting really showed up well on camera

and gave my models face a great glow. I was also really impressed with how the lips

looked on camera, using the glitter on them really made them shine making the lips

look metallic relating to my brand and spring/summer 2016.

When shooting for my second catwalk look I thoroughly enjoyed it as I have to say

this was definitely my favourite look of them all! I feel the whole make up and hair

really suited my model and also related well to the look I was aiming for which was

a futuristic look using the Star Wars theme from my brand and also relating it to

spring/summer 2016 with the high fashion trend of metallic.

When shooting for my first editorial look I found it very fun and exciting, which

I felt was a great mood to feel when shooting this look. I related this look to the

new Max Factor Marilyn Monroe lipstick collection for spring 2016. I feel I had the

model for this shoot. The locations I used I felt were all quite relaxed environments

as most of Marilyn Monroe’s shoots are all natural looking with a relaxed feel to

them.

Unfortunately I wasn’t happy nor satisfied with my editorial second look. My model

had work the day I was shooting and I feel it all got a bit rushed.

When looking back at the images I wasn’t at all happy with the make up, the blues

didn’t match. When doing the make up and relating it to my research I wanted the

eyes and lips to be bold as this is a popular trend for spring/summer 2016, however

I feel the blue I used for the eyes and lips was completely the wrong blue as it was

far too dark making it look overly harsh and I feel the contouring on the cheeks was

too much as well, I feel I shouldn’t have made it blue as this made it look a bit over

the top so I decided to reshoot.

When reshooting unfortunately my previous model I used wasn’t available at the

time I needed her to do the shoot, which meant I had to quickly find a new model.

However I was very pleased with my new model as I really felt she suited the look

as her dark skin tone really complimented the blues I used for her make up. This

time round I decided to use a brighter blue on the eyes and lips so it didn’t look so

harsh on the models face, although I did still use products with a shine to still give

that metallic look relating to spring/summer 2016 and also the Max Factor blue hue

spring/summer collection shown below. I also decided to leave out the blue contouring

on the cheeks this time as I felt this also made the images look too harsh last

time.

When shooting for my first advertisement look, it was a daytime look advertising

the brand new Max Factor Voluptuous False Lash Effect Mascara.

I wanted my look to relate to spring/summer 2016 so I decided to use a bluey/green

eye shadow on the eyes, which matched the packaging of the mascara I was advertising.

However I didn’t add much more colour to the face as I wanted to make it

clear that it was the mascara I was advertising and didn’t want anything to distract

this.

When shooting for my second advertisement look this was a night-time look and

I chose to advertise the new ruby red Max Factor lipstick from the latest Marilyn

Monroe spring collection 2016. I gave my model a dewy skin base as I feel this gives

an evening feel to the make up too and I love how it came out on camera with a nice

glow to her face. I didn’t do much more to the make up apart from applying a thin

layer of mascara to the lashes.

The only thing I was unhappy about was my models nails still being blue from the

previous shoot, I feel this didn’t match in with the look, however I don’t feel this was

a huge issue as I was able to edit this in Photoshop.

I feel my strengths from this unit were my people skills, planning skills and communication

skills. I found communicating effectively with other students and people

around me to discuss my ideas very helpful as I feel having other people’s opinions

is great as people don’t always see things the same way and can always add to your

ideas. I also feel my planning and organisation skills were really good this term as I

made sure to keep up to date with everything as I learnt from before just how difficult

it is to catch up when you fall behind.

I would say my weakness from this unit was editing the photos in Photoshop as this

has always been a struggle for me. However I did put a lot of time and effort into it

this term so I do feel more confident now than I have done before but I do still find

it quite time consuming. I feel this is something, which will improve over time with

the more practice I have.

Sunday, 24 April 2016

Edited Images on Photoshop

Editing my final photo's on Photoshop has always been a struggle for me. However this term I decided to give myself more time to learn the different techniques so it could sink in properly. I arranged more time out of lesson to see Ken so he was able to give me extra help and knowledge when coming down to editing my photos. Ken also had a folder with very useful notes in which gave us step by step guide to editing the photo's, I found this extremely helpful. Once I got a better understanding of editing the photo's on Photoshop I actually got really stuck into it.

I can say overall I am very happy with my edited images and feel it was a great outcome.

Edited Catwalk look 1

Edited Catwalk look 2

Edited Editorial look 1

Edited Editorial look 2

Edited Advertisement (Daytime) look 1

Edited Advertisement (Night-time) look 2

Tuesday, 19 April 2016

Presentation

In week four we were told to create a mini presentation that lasted for approximately ten minutes. We had to discuss how far we have come in researching and coming up with ideas for our photo-shoots. Below shows the slides of my presentation.

Spring/Summer 2016 make up looks from the London Fashion Week Catwalks

Below shows some make up images of the spring/summer 2016 London Fashion Week Catwalks.

Spring/Summer 2016 Fashion Trends

Below shows some images of the latest fashion trends for the Spring/Summer 2016

70's inspired suede - one of the decades most loved fabrics worn down the runway

The X-Factor - off the shoulder clothing

White shirt redux

The flat mule - comfy shoes are still in trend this season

Spanish influences - bold red hues and toreador - esque flourishes

Pleats

Paper bag waists

Net clothing

Lightweight denim

Victorian - ruffles, puffy sleeves, high-collar necklines and lots of flowers

Saturday, 16 April 2016

History of Max Factor

Mr Max Factor credited as the father of modern make up. He was born in Lodz, Russia on 5th August 1877 and emigrated to America in 1914 and settled in LA where he was closer to the budding film industry.

Originally Max Factor was a chemist, when he became fascinated with cosmetics, opening his first shop in Moscow selling his hand made rouges, creams, fragrances and wigs. In 1904 he became the official beautician and wig-maker to the Russian Royal Family.

Mr Max Factor was named the golden Hollywood's leading make-up artist and he created the first mascara wand and also the first foundation!

He then started working with Hollywood's leading film stars and making his own cosmetic products for a glamorous but realistic look on screen.

In 1916 he began selling eye shadow and eyebrow pencils which was the first time these products became available outside the movie industry. Then in 1920 he launched a full range of cosmetics, calling it 'make-up' - a phrase in which he coined.

Mr Max Factor combined science and make-up artistry over one hundred years to create market leading, iconic products. He was a great inspiration and by 20 he was running his own make-up shop where he created the signature looks of the era's most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich.

In 1938 at the age of 59 when Mr Max Factor died, his son Frank took over the business until the 1970's.

Below are the products pioneered by Max Factor:

1914 - the first make-up to give a more natural look on film
1918 - colour harmony, a face powder line in many shades to allow customising
1925 - supreme nail polish, a powder that was sprinkled on the nails and buffed off to give them a tint and shine
1930 - introduced lipgloss
1937 - introduced pan cake make-up for colour film and in 1938 a concealer called Erace
1940 - True colour smearproof lipstick
1948 - pan stick make-up
1971 - first waterproof make-up

Below shows some previous advertisements for Max Factor

1940-Maureen O’Hara in RKO Radio’s “Dance, Girls, Dance” endorses Max Factor Hollywood Face Powder, Tru Color Lipstick and Rouge.

Claudette Colbert in Max Factor Pan Cake Makeup Ad 1943

Ginger Rogers Max Factor Pan Cake Makeup 1944

Loretta Young Max Factor Ad 1945

Barbara Stanwyck Max Factor Ad 1947

Lana Turner Max Factor Ad 1951

Advertisement for Max Factor’s Pan-Cake Make-Up, featuring Judy Garland. As with many of the company’s ads, this one highlights the use of its makeup in a particular film, in this case The Harvey Girls of 1946.

Make-up developed in the 1940's by Max Factor, Jr. for black-and-white television. Previously, make-up developed for panchromatic film had also been used for television but more sophisticated cameras adopted after World War II were less forgiving of make-up developed for a very different medium. The new cameras, however, transmitted images in negative. The company’s solution was a make-up that looked highly unnatural in real life (to the point that performers often balked at wearing it) but appeared natural when reversed on screen.

1931 publicity photo of Max Factor watching as Jean Harlow applies his company’s mascara.

The Beauty Calibrator invented by Factor in 1932. The device, which measured the degree to which a person’s face and head differed from what was deemed to be ideal, was used to determine the most effective makeup solution. Photo Kristin Beeler.

Below is a video of a make-up class by Max Factor back in 1935 I was very intrigued when watching this and thought it was fascinating to see how the styles have changed.

Below is a video I watched which tells the story of Max Factor, I really enjoyed watching this and can say I found it very inspirational and fascinating.

Spring/Summer 2016 magazines

I brought a variety of spring/summer 2016 fashion magazines to research the latest trends and styles and to give me great inspiration.

Vogue spring/summer May 2016 - Start me up standout fashion for now magazine

In the Vogue magazine above it shows a few hits from this seasons trends from floral notes, sporty swim wear, colour wrist wear to frills, stripes, flares, tea dresses, pleated skirts and even trench coats.

All these latest trends are all made very attractive by the addition of decorative details and features which I feel very inspired by this season.

Vogue spring/summer May 2016 - What to want now inspired summer shopping magazine

Below shows the soft shades of tailored pastels and whimsical prints, knife-pleated skirts, burnished metallics, lacy victoriana and ladylike florals.

Below shows peplum details, chambray trims, shirt-dresses and short suit tailors. It also shows confident accessories such as platform brogues, statement earrings and heavyweight chains. The colours show shades of stone, taupe and grey.